<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=943711159418669&amp;ev=PageView&amp;noscript=1">

Eggplant Blog

The Importance of CX in the Internet of Things

4/28/20 / by Gareth Smith posted in Customer Experience, IoT Testing

0 Comments

We’ve all been there. The frustration you feel when technology doesn’t work in the way you need, deliver the results you’d been expecting or has a bug you can’t identify.  

Read More

Customer Monitoring and Why You Need it Now

3/23/20 / by Gareth Smith posted in Customer Experience, synthetic monitoring, continuous monitoring, Monitoring Insights

0 Comments

When Pinterest focused on improving the speed of pinning items, customer engagement in the application increased by 10-30%. As Gartner’s Penny Gillespie puts it, “Customer experience is first and foremost…it’s all about serving the 24/7 customers.”

Read More

The Customer is King, and Omnichannel Testing is Essential for a Happy Monarchy

3/16/20 / by Gareth Smith posted in Customer Experience, Test automation, customer experience optimization, omnichannel testing

0 Comments

If you harbor any doubts that we live in an omnichannel age, take a look at the following statistics. According to Google, 98% of Americans switch between devices in the same day. In the early 2000’s, only 7% of consumers used more than four touchpoints when purchasing an item. Fast forward to today, and that number has climbed to over 50%.

Read More

Will Challenger Banks Win Market Share?

1/14/20 / by John Bates posted in Customer Experience, Financial Services

0 Comments

 

According to a research report by CB Insights, The Challenger Bank Playbook, “Challenger banks first made in-roads with consumers who lost faith in institutional firms following the global financial crisis.”  

Read More

Customers Hold the Key to Digital Transformation Success

12/31/19 / by Candice Arnold posted in Customer Experience, DevOps, Test automation, digital transformation

0 Comments

 

In a recent column in MIT Sloan Management Review, Thomas H. Davenport and Andrew Spanyi wrote, “The evidence is piling up that organization-wide digital transformation is challenging for many organizations.” The authors go on to list many of the factors that are causing companies to struggle with digital transformation—among them, numerous legacy systems, too much technical debt and a large number of functional and business unit data silos to overcome.  

Read More

Cyber Monday is Around the Corner—Are Brands Prepared?

11/28/19 / by John Bates posted in Customer Experience, website performance, ecommerce, Retail

0 Comments

Deloitte’s annual Holiday Survey of Consumers found that online is king when it comes to the 2019 holiday shopping season. According to the report, consumers of all ages are more likely to rely on Cyber Monday than Black Friday and expect to spend nearly 60% of their holiday budget online. Given eCommerce’s popularity these findings aren’t terribly surprising, however, they underscore that online retailers cannot afford any downtime or performance glitches when Cyber Monday dawns.

Read More

What Brands Can Learn from Thomas Cook's Demise

10/31/19 / by John Bates posted in Customer Experience, business outcomes, digital transformation

0 Comments

 

“The collapse of Thomas Cook, one of the most high-profile company failures in the history of the travel industry, will be pored over by analysts for years to come.” This according to an article by PhocusWire’s Kevin May but it’s a sentiment shared by countless other media members, Thomas Cook employees, and the 150,000 people stranded by the company’s disintegration.

Read More

Why AI Offers Brands a Bridge over the IT Skills Gap

10/24/19 / by Candice Arnold posted in Customer Experience, DevOps, AI, Retail

0 Comments

In a recent Eggplant survey on retail trends it was apparent that companies are facing some common challenges in delivering a high-quality digital experience. Nearly every retailer we surveyed recognizes the importance of evaluating how the user experience impacts business outcomes, yet 30% have a drop off rate of 50% or more on online properties.

Read More

5 Takeaways from Putting Intelligence into your Continuous Testing

7/30/19 / by Michael Giacometti posted in test automation tools, Customer Experience, DevOps, AI, continuous testing

0 Comments

On July 23, 2019, Antony Edwards, COO of Eggplant, and Diego Lo Giudice, VP Principal Analyst at Forrester, conducted a webinar on “Putting Intelligence into your Continuous Testing.” 

Read More

Why Digital Risk Assessments are a Must-Have for the Automated Era

7/11/19 / by Eggy posted in Customer Experience, Digital Experience, continuous testing, digital transformation

0 Comments

If you ask the average CEO to rate how important digital transformation is to their business, chances are it would crack the top five—if not take the number one spot. After all, a recent Gartner survey found that IT spending will reach $3.85 trillion this year with enterprise software continuing to be the fastest-growing category.

Read More

Check out our newsletter for the latest in Eggplant news, events, blogs, and more.