We are in a Digital Testing Epoch. Are you ready?
Eggplant Blog
In the Internet age, making the best use of technology investments, rapidly spotting and addressing any performance issues or other roadblocks and ensuring customers have a high-quality experience that delights are perennial goals. Yet, until very recently, companies have been going about it all wrong.
Poor customer experience is costing financial institutions $10 billion in revenue annually, according to an industry report released earlier this year. It’s a staggering figure that underscores how critical it is for financial services firms to delight their customers at every interaction. But, when you consider the industry’s complex, highly regulated environment and the customer expectation for a seamless experience across devices and operating systems, it’s clear that this is anything but a simple task.
In previous MythBusters posts, we’ve debunked the notion that testing is solely a compliance function and examined how AI is delivering value in testing today. In this blog, we’ll explore how today’s complex, hyper-connected world has elevated testing to a strategic corporate priority.
Quality. It’s what everyone involved in designing, building, testing, and maintaining software strives to deliver. And it was very much the common thread running through our inaugural Eggplanet conference in London on 6 June.
Billed as the event where continuous quality meets business outcomes and, thanks to an inspiring group of speakers and wonderfully engaged delegates, it didn’t disappoint.
In the first post in our MythBusters series, we examined the misperception that testing is solely a compliance activity and showed how it’s actually a business critical function with bottom-line impact. In this installment, we’re looking at the role AI plays in the industry, the numerous misconceptions that abound, and why it’s important that companies cut through the noise to understand how the technology can benefit them today.
A surge in traffic is in many ways a dream for any website. After all, more traffic means more customers and more sales.
However, you can sometimes do your job too well when your successful marketing campaign brings surges of traffic, causing your website or app to slow down and even crash. There’s nothing more heartbreaking than seeing your website or app fail just when you have the most to gain.
Most blogs and articles just state traffic-induced crashes as something that can happen. But if you don’t understand how high traffic crashes a website or app, how can you expect to avoid the problem?
In a recent Forbes interview on the retail customer experience, Harley Manning, VP and research director of Forrester’s customer experience team, said; “Customer expectations are rising slowly—but faster than brands are making improvements.” He further elaborated that the average score in the firm’s CX Index™ for US digital retailers decreased from the prior year, with no retailer breaking through the 85th percentile to make it into the “excellent” category.
Today’s complex, digital world relies on computer systems and software and downtime is more than an inconvenience—in many industries, it’s a critical failure that can have a lasting, negative impact on customer experience, the corporate brand and the bottom line.
Wikipedia will tell you that “software testing is an investigation conducted to provide stakeholders with information about the quality of the software product or service under test.” While technically accurate, this definition does not encapsulate all that testing does and how critical the function is in our complex, hyperconnected world.