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title: Eggplant Blog | real user monitoring
description: real user monitoring | Our software development experts share the latest trends, tips and insight to support your automation journey.
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## [Why the customer experience must drive your software testing strategy](https://blog.eggplantsoftware.com/why-the-customer-experience-must-drive-your-software-testing-strategy)

 by [Mike Wager](https://blog.eggplantsoftware.com/author/mike-wager), on 4/27/21 [Customer Experience](https://blog.eggplantsoftware.com/topic/customer-experience)[Digital Experience](https://blog.eggplantsoftware.com/topic/digital-experience)[real user monitoring](https://blog.eggplantsoftware.com/topic/real-user-monitoring)[customer experience optimization](https://blog.eggplantsoftware.com/topic/customer-experience-optimization)[omnichannel testing](https://blog.eggplantsoftware.com/topic/omnichannel-testing)[usability testing](https://blog.eggplantsoftware.com/topic/usability-testing)

[![Why the customer experience must drive your software testing strategy](https://blog.eggplantsoftware.com/hubfs/firmbee-com-SpVHcbuKi6E-unsplash.jpg)](https://blog.eggplantsoftware.com/why-the-customer-experience-must-drive-your-software-testing-strategy)

The customer experience has continually become more digital over the years. No industry or person has been left untouched by this technological shift, none more so than during recent world …

[Read Story **](https://blog.eggplantsoftware.com/why-the-customer-experience-must-drive-your-software-testing-strategy)

## [Is Your Testing Practice Ready for Patient Portals?](https://blog.eggplantsoftware.com/healthcare-portal-testing-ensuring-usability-and-performance-in-a-digital-world)

 by [Eggplant](https://blog.eggplantsoftware.com/author/eggplant), on 7/21/20 [Healthcare](https://blog.eggplantsoftware.com/topic/healthcare)[Test automation](https://blog.eggplantsoftware.com/topic/test-automation)[Mobile testing](https://blog.eggplantsoftware.com/topic/mobile-testing)[User experience testing](https://blog.eggplantsoftware.com/topic/user-experience-testing)[real user monitoring](https://blog.eggplantsoftware.com/topic/real-user-monitoring)[digital transformation](https://blog.eggplantsoftware.com/topic/digital-transformation)

[![Is Your Testing Practice Ready for Patient Portals?](https://blog.eggplantsoftware.com/hubfs/image-png-Dec-23-2022-07-48-14-7268-PM.png)](https://blog.eggplantsoftware.com/healthcare-portal-testing-ensuring-usability-and-performance-in-a-digital-world)

The tumultuous year of 2020, from the pandemic to the supply chain disruption, has led to an accelerated digital revolution in the healthcare industry across the globe. Many of the …

[Read Story **](https://blog.eggplantsoftware.com/healthcare-portal-testing-ensuring-usability-and-performance-in-a-digital-world)

## [Web Performance Essentials: Big Images Slow Web Pages Down](https://blog.eggplantsoftware.com/web-perf-for-marketers-2-images)

 by [Eggplant](https://blog.eggplantsoftware.com/author/eggplant), on 6/20/19 [real user monitoring](https://blog.eggplantsoftware.com/topic/real-user-monitoring)

[![Web Performance Essentials: Big Images Slow Web Pages Down](https://blog.eggplantsoftware.com/hubfs/image-qual-test-tiny.jpg)](https://blog.eggplantsoftware.com/web-perf-for-marketers-2-images)

Marketers use a lot of images on websites. They’re needed to show off products. They’re used for ads and promotions. They form key parts of attractive designs, carefully calculated to …

[Read Story **](https://blog.eggplantsoftware.com/web-perf-for-marketers-2-images)

## [How to Get Your Customers to Drive Testing](https://blog.eggplantsoftware.com/customer-driven-testing)

 by [Eggplant](https://blog.eggplantsoftware.com/author/eggplant), on 4/25/19 [digital automation intelligence](https://blog.eggplantsoftware.com/topic/digital-automation-intelligence)[real user monitoring](https://blog.eggplantsoftware.com/topic/real-user-monitoring)[synthetic monitoring](https://blog.eggplantsoftware.com/topic/synthetic-monitoring)[Monitoring Insights](https://blog.eggplantsoftware.com/topic/monitoring-insights)

[![How to Get Your Customers to Drive Testing](https://blog.eggplantsoftware.com/hubfs/How%20to%20Get%20Your%20Customers%20to%20Drive%20Testing%20blog.png)](https://blog.eggplantsoftware.com/customer-driven-testing)

The focus of software testing is changing. It's been moving away from simply checking that an application meets technical requirements and towards ensuring that it delivers better user experiences and …

[Read Story **](https://blog.eggplantsoftware.com/customer-driven-testing)

## [Prioritize Website Performance Improvements with Performance Impact Prediction](https://blog.eggplantsoftware.com/prioritize-website-performance-improvements)

 by [Eggplant](https://blog.eggplantsoftware.com/author/eggplant), on 4/11/19 [real user monitoring](https://blog.eggplantsoftware.com/topic/real-user-monitoring)[website performance](https://blog.eggplantsoftware.com/topic/website-performance)

[![Prioritize Website Performance Improvements with Performance Impact Prediction](https://blog.eggplantsoftware.com/hubfs/performance-impact-prediction-3.png)](https://blog.eggplantsoftware.com/prioritize-website-performance-improvements)

Performance impact prediction is a key part of our Customer Experience Insights product suite. It analyzes website performance, showing how load times relate to conversion, bounce rate, session length, and …

[Read Story **](https://blog.eggplantsoftware.com/prioritize-website-performance-improvements)

## [Customer Experience Optimization for Better Business Outcomes](https://blog.eggplantsoftware.com/customer-experience-optimization-and-business-outcomes)

 by [Eggplant](https://blog.eggplantsoftware.com/author/eggplant), on 3/28/19 [Customer Experience](https://blog.eggplantsoftware.com/topic/customer-experience)[Test automation](https://blog.eggplantsoftware.com/topic/test-automation)[digital automation intelligence](https://blog.eggplantsoftware.com/topic/digital-automation-intelligence)[real user monitoring](https://blog.eggplantsoftware.com/topic/real-user-monitoring)[customer experience optimization](https://blog.eggplantsoftware.com/topic/customer-experience-optimization)[digital transformation](https://blog.eggplantsoftware.com/topic/digital-transformation)

[![Customer Experience Optimization for Better Business Outcomes](https://blog.eggplantsoftware.com/hubfs/AdobeStock_77269782-2.jpeg)](https://blog.eggplantsoftware.com/customer-experience-optimization-and-business-outcomes)

Businesses want software that delights end users. Customer experience is the priority. But even as the requirement for ever better experiences grows, actually delivering on that requirement is getting harder …

[Read Story **](https://blog.eggplantsoftware.com/customer-experience-optimization-and-business-outcomes)

## [The Forgotten Factor in Conversion Rate Optimization](https://blog.eggplantsoftware.com/conversion-rate-optimization)

 by [Eggplant](https://blog.eggplantsoftware.com/author/eggplant), on 2/27/19 [real user monitoring](https://blog.eggplantsoftware.com/topic/real-user-monitoring)

[![The Forgotten Factor in Conversion Rate Optimization](https://blog.eggplantsoftware.com/hubfs/rci.png)](https://blog.eggplantsoftware.com/conversion-rate-optimization)

Any marketing campaign is only as strong as its weakest link. No matter how effective ads, emails, and landing pages are, they depend on the rest of the conversion funnel …

[Read Story **](https://blog.eggplantsoftware.com/conversion-rate-optimization)

## [Why Performance Matters: 1 Thing Every Marketer Should Know about Web Performance](https://blog.eggplantsoftware.com/web-perf-for-marketers-1)

 by [Eggplant](https://blog.eggplantsoftware.com/author/eggplant), on 2/7/19 [real user monitoring](https://blog.eggplantsoftware.com/topic/real-user-monitoring)

[![Why Performance Matters: 1 Thing Every Marketer Should Know about Web Performance](https://blog.eggplantsoftware.com/hubfs/session-length.png)](https://blog.eggplantsoftware.com/web-perf-for-marketers-1)

The web performance world is all about delivering better, faster online experiences. And from the outside, it can all look very technical. It’s niche, specialized. It’s technical people tinkering with …

[Read Story **](https://blog.eggplantsoftware.com/web-perf-for-marketers-1)

## [Achieve Better Business Outcomes With Customer Experience Insights](https://blog.eggplantsoftware.com/achieve-better-business-outcomes-with-customer-experience-insights)

 by [Eggplant](https://blog.eggplantsoftware.com/author/eggplant), on 8/15/18 [User Testing](https://blog.eggplantsoftware.com/topic/user-testing)[Performance testing](https://blog.eggplantsoftware.com/topic/performance-testing)[real user monitoring](https://blog.eggplantsoftware.com/topic/real-user-monitoring)[Monitoring Insights](https://blog.eggplantsoftware.com/topic/monitoring-insights)

[![Achieve Better Business Outcomes With Customer Experience Insights](https://blog.eggplantsoftware.com/hubfs/108708885%20(2).jpg)](https://blog.eggplantsoftware.com/achieve-better-business-outcomes-with-customer-experience-insights)

By improving load times to just under a second, COOK saw a seven-percent increase in conversion rates. At Eggplant, we deliver insights that result in better customer experiences and drive …

[Read Story **](https://blog.eggplantsoftware.com/achieve-better-business-outcomes-with-customer-experience-insights)

## [Surviving Black Friday: Why Avoiding Outages Is No Longer Enough](https://blog.eggplantsoftware.com/surviving-black-friday-avoiding-outages-is-no-longer-enough)

 by [Eggplant](https://blog.eggplantsoftware.com/author/eggplant), on 7/24/18 [User Testing](https://blog.eggplantsoftware.com/topic/user-testing)[real user monitoring](https://blog.eggplantsoftware.com/topic/real-user-monitoring)[synthetic monitoring](https://blog.eggplantsoftware.com/topic/synthetic-monitoring)[website performance](https://blog.eggplantsoftware.com/topic/website-performance)

[![Surviving Black Friday: Why Avoiding Outages Is No Longer Enough](https://blog.eggplantsoftware.com/hubfs/AdobeStock_94320998-1.jpeg)](https://blog.eggplantsoftware.com/surviving-black-friday-avoiding-outages-is-no-longer-enough)

If you’re an online retailer, there’s a good chance you’re busy gearing up for the pre-holiday rush. Black Friday and Cyber Monday have been pushing retail sites to the limits …

[Read Story **](https://blog.eggplantsoftware.com/surviving-black-friday-avoiding-outages-is-no-longer-enough)

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