The trends from the last several years are clear: Retailers are reaping the rewards by providing an Omni-Channel experience on Black Friday and Cyber Monday. According to CNBC, Cyber Monday in 2018 experienced a 19.3% Year on Year increase in Sales with a record $7.9 billion while retailers pulled in $6.22 billion and a further $3.7 billion in sales on Black Friday and Thanksgiving respectively.
A surge in traffic is in many ways a dream for any website. After all, more traffic means more customers and more sales.
However, you can sometimes do your job too well when your successful marketing campaign brings surges of traffic, causing your website or app to slow down and even crash. There’s nothing more heartbreaking than seeing your website or app fail just when you have the most to gain.
Most blogs and articles just state traffic-induced crashes as something that can happen. But if you don’t understand how high traffic crashes a website or app, how can you expect to avoid the problem?
It's that time of year again! Despite its questionable origins, Black Friday and the rush to find fantastic deals online doesn't seem to be slowing down at all... but can the same be said about your eCommerce website?
Black Friday, and, lest we forget the potentially more relevant Cyber Monday, are two very important dates for online retailers seeking to maximize profits. Site downtime has the potential to wipe millions of dollars off profits, especially if that downtime lands during the peak of the rush. However, outright downtime is not the only thing retailers should worry about.