When Pinterest focused on improving the speed of pinning items, customer engagement in the application increased by 10-30%. As Gartner’s Penny Gillespie puts it, “Customer experience is first and foremost…it’s all about serving the 24/7 customers.”
The focus of software testing is changing. It's been moving away from simply checking that an application meets technical requirements and towards ensuring that it delivers better user experiences and business outcomes.
Or at least that's what we'd all like to believe.
The reality is that capabilities can lag behind the desire for change, and not everyone can agree on how best to represent the voice of the customer in the testing process.
Is your website meeting KPIs for speed and availability? Are key user journeys working as they should? Is your website’s performance now the same as it was this time yesterday? Are you sure? How can you tell?
Synthetic monitoring is an excellent way to keep tabs on the heartbeat of your platform with alerting offering the assurance that you are always first to react to outages. It also provides a history which enables the identification of patterns in performance which, if unchecked, may turn into outages.
Eggplant’s Monitoring Insights solution has long been considered best of breed in this field, with uniquely reliable testing that alerts you to problems before your customers start complaining. In this blog post, we’ll look at how to diagnose issues highlighted by synthetic monitoring by integrating with an application performance management solution.
Glastonbury remains the most in-demand UK festival so it’s no longer a surprise to see the website crash on mainstream ticket-release day. The 2019 event sold out in 30 minutes, with a record number of people trying to buy tickets.
By improving load times to just under a second, COOK saw a seven-percent increase in conversion rates. At Eggplant, we deliver insights that result in better customer experiences and drive better business results — something we call Customer Experience Optimization (CXO). With this in mind, we recently renamed a number of our solutions to better reflect the outcomes they’re designed to help organizations achieve.
Just one hour of downtime cost Amazon an estimated $100 million in lost sales. Unless you were completely off the grid, you’re well aware of the performance issues Amazon and its shoppers experienced on what was touted to be the biggest Prime Day in the company’s history.
Love it or hate it, Valentine’s Day is big business.
It’s hard to avoid the ads, the promotions and the special offers, all dedicated to getting us to part with our hard-earned cash in return for some romantic gesture or other.
Away from the high-street stores, the restaurants and the garage forecourts, many consumers were doing their Valentine’s Day shopping online
One of the biggest challenges we share with our clients is proving the business value of web performance. While it’s logical that faster websites mean happier customers and more revenue, it can be hard to provide absolute proof.
We previously relied on publicly available case studies, a fantastic collection of which is available at WPO Stats.
Our Real Customer Insights (RCI) solution has a better answer: predicting the absolute business impact of faster web pages.