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by Mike Wager, on 10/6/22 omnichannel testingRetail

It's not a big claim to say that retail is one industry that is most affected by digital revolutions. People's expectations and the many ways they shop increase as the …

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by Mike Wager, on 6/8/21 Test automationPOS testingomnichannel testingRetail

There’s no getting away from it – retail is one industry that feels the impact of digital transformation more than most. As technology’s influence expands, so do consumers’ expectations. And …

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by Mike Wager, on 4/27/21 Customer ExperienceDigital Experiencereal user monitoringcustomer experience optimizationomnichannel testingusability testing

The customer experience has continually become more digital over the years. No industry or person has been left untouched by this technological shift, none more so than during recent world events. But even when our …

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by Tara McLaughlin, on 2/23/21 omnichannel testingecommerceRetail

Close your eyes and imagine the year is 2019. You’re in immediate need of a new pair of running shoes. Your trusted favorite pair has finally given up the ghost, and you’re supposed …

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by Caitlin Stanford, on 8/18/20 omnichannel testing

Providing a seamless customer experience across desktop, mobile, tablet and voice is a critical requirement of a customer-focused strategy. In fact according to Aberdeen Investment, “companies with well-defined omnichannel customer …

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by Cheyenne Davis, on 5/19/20 Mobile testingomnichannel testingecommerceRetail

Though we may have grown accustomed to transitioning over to a more digitized way of living over the last couple of weeks, it’s safe to say that our new normal will …

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by Gareth Smith, on 3/17/20 Customer ExperienceTest automationcustomer experience optimizationomnichannel testing

If you harbor any doubts that we live in an omnichannel age, take a look at the following statistics. According to Google, 98% of Americans switch between devices in the …

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by Candice Arnold, on 10/15/19 omnichannel testingecommerceRetail

Forever 21 recently made headlines after filing for bankruptcy and announcing plans to close as many as 350 stores. The move is the latest in a series of seemingly successful …

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by Nick Casalbore, on 9/24/18 Digital Experienceartificial intelligenceintelligent automationmachine learningPOS testingomnichannel testing

Click. That’s the sound of a customer seeking out your competitor because your point-of-sale (POS) system didn’t deliver the experience they wanted or expected. You know that your QA teams tested the …

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