Eggplant Blog

The Customer is King, and Omnichannel Testing is Essential for a Happy Monarchy

3/16/20 / by Gareth Smith posted in Customer Experience, Test automation, customer experience optimization, omnichannel testing

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If you harbor any doubts that we live in an omnichannel age, take a look at the following statistics. According to Google, 98% of Americans switch between devices in the same day. In the early 2000’s, only 7% of consumers used more than four touchpoints when purchasing an item. Fast forward to today, and that number has climbed to over 50%.

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Brick and Mortar Woes Underscore that Retail’s Future Lies in Harnessing Digital - supporting new retail research

10/15/19 / by Candice Arnold posted in omnichannel testing, ecommerce, Retail

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Forever 21 recently made headlines after filing for bankruptcy and announcing plans to close as many as 350 stores. The move is the latest in a series of seemingly successful brick and mortar retailers admitting defeat in the face of omnichannel trends—JCPenney, Abercrombie & Fitch, Kmart and Sears are just a few of the big-name brands to announce significant store closings in 2019.

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How Smart Testing Can Ensure a Smooth Shopping Experience

9/24/18 / by Nick Casalbore posted in test automation tools, Digital Experience, artificial intelligence, intelligent automation, machine learning, POS testing, omnichannel testing

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Click. That’s the sound of a customer seeking out your competitor because your point-of-sale (POS) system didn’t deliver the experience they wanted or expected. You know that your QA teams tested the code and it worked. So, what happened? 

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