In a recent Eggplant survey on retail trends it was apparent that companies are facing some common challenges in delivering a high-quality digital experience. Nearly every retailer we surveyed recognizes the importance of evaluating how the user experience impacts business outcomes, yet 30% have a drop off rate of 50% or more on online properties.
Forever 21 recently made headlines after filing for bankruptcy and announcing plans to close as many as 350 stores. The move is the latest in a series of seemingly successful brick and mortar retailers admitting defeat in the face of omnichannel trends—JCPenney, Abercrombie & Fitch, Kmart and Sears are just a few of the big-name brands to announce significant store closings in 2019.
Poor customer experience is costing financial institutions $10 billion in revenue annually, according to an industry report released earlier this year. It’s a staggering figure that underscores how critical it is for financial services firms to delight their customers at every interaction. But, when you consider the industry’s complex, highly regulated environment and the customer expectation for a seamless experience across devices and operating systems, it’s clear that this is anything but a simple task.
In previous MythBusters posts, we’ve debunked the notion that testing is solely a compliance function and examined how AI is delivering value in testing today. In this blog, we’ll explore how today’s complex, hyper-connected world has elevated testing to a strategic corporate priority.
Quality. It’s what everyone involved in designing, building, testing, and maintaining software strives to deliver. And it was very much the common thread running through our inaugural Eggplanet conference in London on 6 June.
Billed as the event where continuous quality meets business outcomes and, thanks to an inspiring group of speakers and wonderfully engaged delegates, it didn’t disappoint.
In a recent Forbes interview on the retail customer experience, Harley Manning, VP and research director of Forrester’s customer experience team, said; “Customer expectations are rising slowly—but faster than brands are making improvements.” He further elaborated that the average score in the firm’s CX Index™ for US digital retailers decreased from the prior year, with no retailer breaking through the 85th percentile to make it into the “excellent” category.
Today’s complex, digital world relies on computer systems and software and downtime is more than an inconvenience—in many industries, it’s a critical failure that can have a lasting, negative impact on customer experience, the corporate brand and the bottom line.
Wikipedia will tell you that “software testing is an investigation conducted to provide stakeholders with information about the quality of the software product or service under test.” While technically accurate, this definition does not encapsulate all that testing does and how critical the function is in our complex, hyperconnected world.
A recent Bloomberg headline proclaimed, “Human Spaceflight Could be a $23 Billion Industry by 2030.” The article examined a UBS report on space travel, which predicts that “spaceflight” will compete with long-distance airline flights in the not-too-distant future.
It’s a fascinating prospect, and one that underscores how critical it is for software to perform optimally in mission critical environments. Eggplant’s Antony Edwards recently explored this theme in detail in a DigitalisationWorld article, highlighting some of the key technology challenges facing space exploration.