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How Smart Testing Can Ensure a Smooth Shopping Experience

by Nick Casalbore, on 9/24/18

Click. That’s the sound of a customer seeking out your competitor because your point-of-sale (POS) system didn’t deliver the experience they wanted or expected. You know that your QA teams tested the code and it worked. So, what happened? 

Retail these days is cutthroat. Because customers want what they want when they want it, you need to keep pace with pure-play e-commerce retailers like Amazon and companies like Walmart that offer both brick-and-mortar and online shopping. And if you don’t provide an amazing user experience (UX) at every turn, it only takes a second for customers to find it elsewhere.  

Yet, the POS is more complex than ever. There are tons of methods, devices, and payment options available for people to buy from you. Just think about the proliferation of POS systems like terminals, mobile via tablets and phones, self-service kiosks. There’s clicks-to-bricks omnichannel, including order online with store pickup, order in store and get it delivered, order online and return to store. Swipe, chip, and tap to pay, plus loyalty programs, and mobile pay options. And don’t forget about peripheral devices, such as scanners, cash drawers, payment terminals, and kiosks.  

To ensure customers have a great digital experience every time, it’s critical to test the true user experience across all these touch points. But increasing application and device complexity puts serious pressure on your developers and testers to deliver high-quality releases monthly, weekly, or even daily — despite shrinking test windows and budgets.  

So, what’s the solution? A comprehensive, automated testing strategy and suite that can help you:  

  • Test the end-to-end UX across all platforms and devices. 
  • Incorporate POS peripherals. 
  • Integrate with agile, CI/CD, and DevOps methodologies. 
  • Tap into modeling, artificial intelligence, and machine learning technologies to dramatically increase test coverage. 
  • Predict release readiness and its effect on users and business outcomes. 

Join us this Wednesday, September 26 for an in-depth webinar on the topic. We’ll discuss how to solve tricky POS testing challenges and use intelligent automation to create a smooth shopping experience that consistently delights your users — and generates real business results. Register now. 

Topics:Digital Experienceartificial intelligenceintelligent automationmachine learningPOS testingomnichannel testing

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