When Pinterest focused on improving the speed of pinning items, customer engagement in the application increased by 10-30%. As Gartner’s Penny Gillespie puts it, “Customer experience is first and foremost…it’s all about serving the 24/7 customers.”
If you harbor any doubts that we live in an omnichannel age, take a look at the following statistics. According to Google, 98% of Americans switch between devices in the same day. In the early 2000’s, only 7% of consumers used more than four touchpoints when purchasing an item. Fast forward to today, and that number has climbed to over 50%.
Finding new ways to drive productivity and profitability are common goals shared by all professional services organizations, but identifying and actioning growth strategies is often easier said than done. The challenges can be particularly difficult for law firms. These companies operate in an extremely competitive environment and are tasked with managing risk, mining for operational efficiencies and winning new business, all while exploring new avenues for strengthening and leveraging existing client relationships.
We live in a visual age; people frequently communicate via emojis, the grey cubicles associated with corporate offices have been largely replaced by bold colors and collaborative work stations, and social video platforms like TikTok are experiencing significant growth. There are countless other examples of society’s visual obsession, including our expectation that websites and applications always render perfectly regardless of the device, platform or operating system in use.
We’re at an exciting time for IoT adoption in which the only barrier to innovation is our own imagination. From prosthetic limbs to agricultural sensors to connected office furniture, the IoT is already improving all facets of our work and personal lives—and this improvement will only accelerate as we enter the 5G era.
“Succeeding in the age of automation will be all about how we approach the cultural and technological shift required within IT”, according to Forbes.
In a recent Forbes article, contributor Tom Groenfeldt says “We need to find a way to combine the strength of exploratory testing with automation—a way to combine manual testing, which is smart but slow and expensive, and automated which is fast but stupid.”
Today we announced new enhancements to Digital Automation Intelligence (DAI) designed to simplify AI-driven automation while simultaneously enabling companies to improve the quality of their digital experiences.
According to CNET’s Eric Mack, “In some ways, the future that so much science fiction promised us is already here…but the decade beginning in 2020 will take us even further toward a world where far-out ideas…become topics of serious conversation.” In a previous blog post, we touched on a number of these ideas—including a cashless society, virtual vacations and implanted cell phones.