---
title: Eggplant Blog | User Testing (2)
description: User Testing | Our software development experts share the latest trends, tips and insight to support your automation journey. (2)
---

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## [Optimize Online Bookings in the Travel Sector to Delight Customers and Drive Revenue](https://blog.eggplantsoftware.com/optimize-online-bookings-in-the-travel-sector-to-delight-customers-and-drive-revenue)

 by [Eggplant](https://blog.eggplantsoftware.com/author/eggplant), on 8/20/18 [User Testing](https://blog.eggplantsoftware.com/topic/user-testing)[Performance testing](https://blog.eggplantsoftware.com/topic/performance-testing)[User experience testing](https://blog.eggplantsoftware.com/topic/user-experience-testing)[customer experience optimization](https://blog.eggplantsoftware.com/topic/customer-experience-optimization)

[![Optimize Online Bookings in the Travel Sector to Delight Customers and Drive Revenue](https://blog.eggplantsoftware.com/hubfs/Eggplant%20Update%20June/Online-Bookings.jpg)](https://blog.eggplantsoftware.com/optimize-online-bookings-in-the-travel-sector-to-delight-customers-and-drive-revenue)

Providing an amazing customer experience is critical in the travel and hospitality sector. Competition is fierce and consumers are fickle. If one website fails to deliver a slick, easy-to-use online …

[Read Story **](https://blog.eggplantsoftware.com/optimize-online-bookings-in-the-travel-sector-to-delight-customers-and-drive-revenue)

## [Achieve Better Business Outcomes With Customer Experience Insights](https://blog.eggplantsoftware.com/achieve-better-business-outcomes-with-customer-experience-insights)

 by [Eggplant](https://blog.eggplantsoftware.com/author/eggplant), on 8/15/18 [User Testing](https://blog.eggplantsoftware.com/topic/user-testing)[Performance testing](https://blog.eggplantsoftware.com/topic/performance-testing)[real user monitoring](https://blog.eggplantsoftware.com/topic/real-user-monitoring)[Monitoring Insights](https://blog.eggplantsoftware.com/topic/monitoring-insights)

[![Achieve Better Business Outcomes With Customer Experience Insights](https://blog.eggplantsoftware.com/hubfs/108708885%20(2).jpg)](https://blog.eggplantsoftware.com/achieve-better-business-outcomes-with-customer-experience-insights)

By improving load times to just under a second, COOK saw a seven-percent increase in conversion rates. At Eggplant, we deliver insights that result in better customer experiences and drive …

[Read Story **](https://blog.eggplantsoftware.com/achieve-better-business-outcomes-with-customer-experience-insights)

## [Transforming Customer Experiences With Eggplant](https://blog.eggplantsoftware.com/transforming-customer-experiences-with-eggplant)

 by [Eggplant](https://blog.eggplantsoftware.com/author/eggplant), on 8/14/18 [User Testing](https://blog.eggplantsoftware.com/topic/user-testing)[Performance testing](https://blog.eggplantsoftware.com/topic/performance-testing)[User experience testing](https://blog.eggplantsoftware.com/topic/user-experience-testing)[artificial intelligence](https://blog.eggplantsoftware.com/topic/artificial-intelligence)[Selenium](https://blog.eggplantsoftware.com/topic/selenium)[shift up](https://blog.eggplantsoftware.com/topic/shift-up)[customer experience optimization](https://blog.eggplantsoftware.com/topic/customer-experience-optimization)

[![Transforming Customer Experiences With Eggplant](https://blog.eggplantsoftware.com/hubfs/Eggplant%20Update%20June/Hubspot-LP.jpg)](https://blog.eggplantsoftware.com/transforming-customer-experiences-with-eggplant)

Customer experience transformation is a key initiative for any business that wants to position itself for the 21st century. Two important concepts involve updating and digitizing technology, and creating persistent …

[Read Story **](https://blog.eggplantsoftware.com/transforming-customer-experiences-with-eggplant)

## [How's the Quality of Your Upcoming Release? Find Out With Eggplant Release Insights.](https://blog.eggplantsoftware.com/hows-the-quality-of-your-upcoming-release-find-out-with-eggplant-release-insights)

 by [Eggplant](https://blog.eggplantsoftware.com/author/eggplant), on 8/9/18 [User Testing](https://blog.eggplantsoftware.com/topic/user-testing)[Performance testing](https://blog.eggplantsoftware.com/topic/performance-testing)

[![How's the Quality of Your Upcoming Release? Find Out With Eggplant Release Insights.](https://blog.eggplantsoftware.com/hubfs/ReleaseInsights1.png)](https://blog.eggplantsoftware.com/hows-the-quality-of-your-upcoming-release-find-out-with-eggplant-release-insights)

Burndown charts, feature completeness, code quality, pass/fail testing. Dev and test managers have access to lots of data from many sources about an upcoming release. But none of it directly …

[Read Story **](https://blog.eggplantsoftware.com/hows-the-quality-of-your-upcoming-release-find-out-with-eggplant-release-insights)

## [Three Key Lessons from Amazon’s Prime Day Performance Problems](https://blog.eggplantsoftware.com/three-key-lessons-from-amazons-prime-day-performance-problems)

 by [Eggplant](https://blog.eggplantsoftware.com/author/eggplant), on 8/7/18 [User Testing](https://blog.eggplantsoftware.com/topic/user-testing)[Performance testing](https://blog.eggplantsoftware.com/topic/performance-testing)[synthetic monitoring](https://blog.eggplantsoftware.com/topic/synthetic-monitoring)[website performance](https://blog.eggplantsoftware.com/topic/website-performance)[customer experience optimization](https://blog.eggplantsoftware.com/topic/customer-experience-optimization)[Monitoring Insights](https://blog.eggplantsoftware.com/topic/monitoring-insights)

[![Three Key Lessons from Amazon’s Prime Day Performance Problems](https://blog.eggplantsoftware.com/hubfs/News_Alexa%20(1).jpeg)](https://blog.eggplantsoftware.com/three-key-lessons-from-amazons-prime-day-performance-problems)

Just one hour of downtime cost Amazon an estimated $100 million in lost sales. Unless you were completely off the grid, you’re well aware of the performance issues Amazon and …

[Read Story **](https://blog.eggplantsoftware.com/three-key-lessons-from-amazons-prime-day-performance-problems)

## [Surviving Black Friday: Why Avoiding Outages Is No Longer Enough](https://blog.eggplantsoftware.com/surviving-black-friday-avoiding-outages-is-no-longer-enough)

 by [Eggplant](https://blog.eggplantsoftware.com/author/eggplant), on 7/24/18 [User Testing](https://blog.eggplantsoftware.com/topic/user-testing)[real user monitoring](https://blog.eggplantsoftware.com/topic/real-user-monitoring)[synthetic monitoring](https://blog.eggplantsoftware.com/topic/synthetic-monitoring)[website performance](https://blog.eggplantsoftware.com/topic/website-performance)

[![Surviving Black Friday: Why Avoiding Outages Is No Longer Enough](https://blog.eggplantsoftware.com/hubfs/AdobeStock_94320998-1.jpeg)](https://blog.eggplantsoftware.com/surviving-black-friday-avoiding-outages-is-no-longer-enough)

If you’re an online retailer, there’s a good chance you’re busy gearing up for the pre-holiday rush. Black Friday and Cyber Monday have been pushing retail sites to the limits …

[Read Story **](https://blog.eggplantsoftware.com/surviving-black-friday-avoiding-outages-is-no-longer-enough)

## [An All New Performance Trends Report](https://blog.eggplantsoftware.com/an-all-new-performance-trends-report)

 by [Eggplant](https://blog.eggplantsoftware.com/author/eggplant), on 7/10/18 [User Testing](https://blog.eggplantsoftware.com/topic/user-testing)[User experience testing](https://blog.eggplantsoftware.com/topic/user-experience-testing)[real user monitoring](https://blog.eggplantsoftware.com/topic/real-user-monitoring)[website performance](https://blog.eggplantsoftware.com/topic/website-performance)

[![An All New Performance Trends Report](https://blog.eggplantsoftware.com/hubfs/tokyo%20monorail%20(1).jpg)](https://blog.eggplantsoftware.com/an-all-new-performance-trends-report)

The weather, the tennis, the football — with all the distractions, you’d think those of us on the Real User Monitoring team would be kicking our feet up, right? Not …

[Read Story **](https://blog.eggplantsoftware.com/an-all-new-performance-trends-report)

## [Shift Up: Out of One Tool, Many](https://blog.eggplantsoftware.com/shift-up-out-of-one-tool-many)

 by [Eggplant](https://blog.eggplantsoftware.com/author/eggplant), on 5/31/18 [DevOps](https://blog.eggplantsoftware.com/topic/devops)[User Testing](https://blog.eggplantsoftware.com/topic/user-testing)[User experience testing](https://blog.eggplantsoftware.com/topic/user-experience-testing)[artificial intelligence](https://blog.eggplantsoftware.com/topic/artificial-intelligence)[shift up](https://blog.eggplantsoftware.com/topic/shift-up)

[![Shift Up: Out of One Tool, Many](https://blog.eggplantsoftware.com/hubfs/shutterstock_UX.jpg)](https://blog.eggplantsoftware.com/shift-up-out-of-one-tool-many)

This is Michael's third blog in his Shift Up series. You can read the first blog here and second blog here. On May 21, 2018, Bank of America announced that …

[Read Story **](https://blog.eggplantsoftware.com/shift-up-out-of-one-tool-many)

## [Don’t Test the Code, Test the Business](https://blog.eggplantsoftware.com/dont-test-the-code-test-the-business)

 by [Eggplant](https://blog.eggplantsoftware.com/author/eggplant), on 5/24/18 [Digital Experience](https://blog.eggplantsoftware.com/topic/digital-experience)[Test automation](https://blog.eggplantsoftware.com/topic/test-automation)[User Testing](https://blog.eggplantsoftware.com/topic/user-testing)[User experience testing](https://blog.eggplantsoftware.com/topic/user-experience-testing)

[![Don’t Test the Code, Test the Business](https://blog.eggplantsoftware.com/hubfs/AdobeStock_152127318.jpeg)](https://blog.eggplantsoftware.com/dont-test-the-code-test-the-business)

Quality assurance (QA) used to be a compliance activity. You were releasing a product and needed to test it and stamp it “approved.” QA was about testing that the code …

[Read Story **](https://blog.eggplantsoftware.com/dont-test-the-code-test-the-business)

## [A Babel Fish for Testing](https://blog.eggplantsoftware.com/a-babel-fish-for-testing)

 by [Eggplant](https://blog.eggplantsoftware.com/author/eggplant), on 5/2/18 [Digital Experience](https://blog.eggplantsoftware.com/topic/digital-experience)[Test automation](https://blog.eggplantsoftware.com/topic/test-automation)[User Testing](https://blog.eggplantsoftware.com/topic/user-testing)

[![A Babel Fish for Testing](https://blog.eggplantsoftware.com/hubfs/AdobeStock_112975855.jpeg)](https://blog.eggplantsoftware.com/a-babel-fish-for-testing)

It used to be that software testers could test their applications on just one platform, and only have to worry about testing that the code worked. Now, with the proliferation …

[Read Story **](https://blog.eggplantsoftware.com/a-babel-fish-for-testing)

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