Eggy - 11 July 2019
If you ask the average CEO to rate how important digital transformation is to their business, chances are it would crack the top five—if not take the number one spot. After all, a recent Gartner survey found that IT spending will reach $3.85 trillion this year with enterprise software continuing to be the fastest-growing category.
It’s evident the C-Suite is investing significant amounts of money in technology but, when it comes down to it, the commitment to digital transformation is often more lip service than anything else. In evaluating the market and speaking with customers, prospects, analysts and other industry stakeholders, we’ve discovered that the C-level is often fairly oblivious to their company’s digital performance.
Far too often, companies will invest in new software or roll out new applications without implementing any plans to track how users or customers are actually utilizing the new technology. A fancy app drawing on the latest in AI sounds great, but if the performance is flawed or there are other usability issues impeding the user experience then the technology investment is largely wasted.
Once new software and apps are launched, the C-Suite must remain hyper-vigilant and continuously monitor the performance of their digital products to ensure customer expectations are met. From a testing perspective, this represents a seismic shift in which companies abandon the pass/fail mentality and stop focusing on code, compliance, or the number of tests run.
To reorientate around the customer experience and assess whether technology investments are actually accelerating digital transformation initiatives, it’s essential that testing be seen as a means for gauging the digital experience, customer satisfaction and business outcomes. This necessitates that the CEO and other members of the C-Suite view testing as a strategic business priority and make it a part of the entire procurement cycle, ranging from initial demos through to implementation and, most critically, once the technology has been deployed.
Only when an organization conducts a digital risk assessment in this manner can its C-Suite truly be confident—and knowledgeable—about where it falls on the digital transformation journey. Not only is this an essential strategy for evaluating whether you’re reaping all the available ROI from technology investments, it’s also a critical mindset as IoT adoption increases.
We can only expect our technology environment to grow more complex as the connected enterprise brings an ever-increasing array of apps, data systems and devices. As such, it’s essential that companies get in the habit of tracking their digital risk so they can diagnose problems and address performance issues before a failure occurs.
Learn more about this approach and how Eggplant can help ensure you are testing for the right KPIs in the right way to set you up for success in the digital age.