The coronavirus pandemic has changed all facets of our lives, ranging from how we work to how we relax to how our children learn. There are countless implications of this, including the potential for long-term and, in some cases, permanent changes to business processes. Just 12% of the respondents in a recent Gartner survey believe their businesses are highly prepared for the impact of coronavirus and the majority expect the pandemic to disrupt operations for the foreseeable future.
Marketers use a lot of images on websites. They’re needed to show off products. They’re used for ads and promotions. They form key parts of attractive designs, carefully calculated to turn visitors into customers.
But when images slow web pages down, they have the opposite of the desired effect. They frustrate visitors. They turn people away. They drive potential customers to the competition.
Performance impact prediction is a key part of our Customer Experience Insights product suite. It analyzes website performance, showing how load times relate to conversion, bounce rate, session length, and revenue. This data can be then used to predict what will happen to these KPIs by making incremental speed improvements.
Any marketing campaign is only as strong as its weakest link.
No matter how effective ads, emails, and landing pages are, they depend on the rest of the conversion funnel for success.
And one often-overlooked factor in conversion rate optimization is speed.
The web performance world is all about delivering better, faster online experiences. And from the outside, it can all look very technical. It’s niche, specialized. It’s technical people tinkering with code.
But it’s important not to lose sight of the ultimate business goals. Most of the time, we’re helping organizations to make more sales. And that makes it something that marketing departments should care about.
So we thought we’d highlight a few things about web performance that we think every marketer should know.
Most of us who care about web performance do so because we care about delivering good user experiences.
But the business cares about other things too.
For media owners, advertising is a critical source of revenue. And if getting editorial content in front of end users is paramount, then delivering ad content fast has to be a close second.
However, a reliance on third-party code and content outside of your direct control can make this challenging.
Here are a few common issues, together with some suggestions on how best to deal with them.
Providing an amazing customer experience is critical in the travel and hospitality sector. Competition is fierce and consumers are fickle. If one website fails to deliver a slick, easy-to-use online interface, an alternative is only a couple of clicks away.
It's that time of year again! Despite its questionable origins, Black Friday and the rush to find fantastic deals online doesn't seem to be slowing down at all... but can the same be said about your eCommerce website?
Black Friday, and, lest we forget the potentially more relevant Cyber Monday, are two very important dates for online retailers seeking to maximize profits. Site downtime has the potential to wipe millions of dollars off profits, especially if that downtime lands during the peak of the rush. However, outright downtime is not the only thing retailers should worry about.