Eggplant Blog

Web Performance Essentials: Big Images Slow Web Pages Down

6/20/19 / by Alex Painter posted in Web Performance, real user monitoring, Real Customer Insights, marketing

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Marketers use a lot of images on websites. They’re needed to show off products. They’re used for ads and promotions. They form key parts of attractive designs, carefully calculated to turn visitors into customers.

But when images slow web pages down, they have the opposite of the desired effect. They frustrate visitors. They turn people away. They drive potential customers to the competition.

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The Forgotten Factor in Conversion Rate Optimization

2/27/19 / by Alex Painter posted in Web Performance, real user monitoring, Real Customer Insights, performance analyzer, marketing, conversion rate optimization

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Any marketing campaign is only as strong as its weakest link.

No matter how effective ads, emails, and landing pages are, they depend on the rest of the conversion funnel for success.

And one often-overlooked factor in conversion rate optimization is speed.

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Why Performance Matters: 1 Thing Every Marketer Should Know about Web Performance

2/7/19 / by Alex Painter posted in Web Performance, real user monitoring, Real Customer Insights, marketing

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The web performance world is all about delivering better, faster online experiences. And from the outside, it can all look very technical. It’s niche, specialized. It’s technical people tinkering with code.

But it’s important not to lose sight of the ultimate business goals. Most of the time, we’re helping organizations to make more sales. And that makes it something that marketing departments should care about.

So we thought we’d highlight a few things about web performance that we think every marketer should know.

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