Eggplant Blog

Optimize Online Bookings in the Travel Sector to Delight Customers and Drive Revenue

8/20/18 / by Alex Painter posted in User Experience, Performance testing, User experience testing, Web Performance, user journey, customer experience optimization, Real Customer Insights, Customer Experience Insights, business outcomes, Eggplant Release Insights, business KPIs

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Providing an amazing customer experience is critical in the travel and hospitality sector. Competition is fierce and consumers are fickle. If one website fails to deliver a slick, easy-to-use online interface, an alternative is only a couple of clicks away.

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Achieve Better Business Outcomes With Customer Experience Insights

8/15/18 / by Alex Painter posted in User Experience, Performance testing, real user monitoring, Digital Performance Management, performance monitoring, Monitoring Insights, Customer Experience Insights, business outcomes, business KPIs

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By improving load times to just under a second, COOK saw a seven-percent increase in conversion rates. At Eggplant, we deliver insights that result in better customer experiences and drive better business results — something we call Customer Experience Optimization (CXO). With this in mind, we recently renamed a number of our solutions to better reflect the outcomes they’re designed to help organizations achieve.

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Transforming Customer Experiences With Eggplant

8/14/18 / by Michael Giacometti posted in User Experience, Performance testing, User experience testing, artificial intelligence, user journey, Selenium, shift up, customer experience optimization, Real Customer Insights, Customer Experience Insights, business outcomes, business KPIs

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Customer experience transformation is a key initiative for any business that wants to position itself for the 21st century. Two important concepts involve updating and digitizing technology, and creating persistent customer relationships. According to Bain & Company, customer experience transformation starts with “… simplifying your core business and digitizing it where it matters.” McKinsey & Company writes that in any customer experience transformation, “… the voice of the customer can be used to identify upstream and cross-functional issues and address the root causes of problems.” In short, to see positive results, you need well-tested, high-quality digital assets that reflect ever-evolving customer needs and desires.

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How's the Quality of Your Upcoming Release? Find Out With Eggplant Release Insights.

8/9/18 / by Peter Cherns posted in User Experience, Performance testing, quality testing, predictive analytics, business outcomes, Eggplant Release Insights, business KPIs, test coverage, bug hunting

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Burndown charts, feature completeness, code quality, pass/fail testing. Dev and test managers have access to lots of data from many sources about an upcoming release. But none of it directly relates to business outcomes. While decisions might be influenced by data, they’re still largely subjective and more often based on experience. 

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