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Scaling the User Experience: Accelerating Digital Transformation with a Customer Focus

By Cheyenne Davis

Cheyenne Davis

Cheyenne Davis - 11 August 2020

As more products and services are deployed on the web, this presents new challenges and opportunities to measure user experience on a large scale. While we all continue to adapt to our ‘new normal’ the need for user-centric applications to measure progress towards key goals, and drive product decisions has increased.  

What exactly does user experience mean? As defined by the Interaction Design Foundation, ‘User experience (UX) design is the process design teams use to create products that provide meaningful and relevant experiences to users. This involves the design of the entire process of acquiring and integrating the product, including aspects of usability and function.’  

The baseline requirement for an excellent user experience is to meet the exact needs of the customer, without any fuss. True user experience goes beyond giving customers what they say they want. And one sure way of understanding how to do this is through user experience testing.   

Testing from the user's perspective is crucial to ensure software is working properly. A modern AI powered approach to testing allows you to experience your technology through the eyes of your end users, providing you with all the vital insights you need to continually optimize their experience. 

As well as adopting a user-centric approach to testing, it’s important that organizations establish a greater collaboration between testing and development. After all, what good is obtaining real data about how customers are navigating digital assets if the information is never put to work? 

Digital Transformation is more than just a buzzword 

Customers today are at the forefront of most digital transformation initiatives. At the genesis of the pandemic, Satya Nadella summed it up well when he said that the world has crammed two years worth of digital transformation into two months.  

Digital transformation is more than just a buzzword – or having the right tools and techniques in place. It's about becoming a digital-first brand - ensuring your customers have the best possible experience. 

According to a Twillo survey, 97% of enterprise decision makers believe COVID-19 accelerated their company’s digital transformation efforts. With rumours of yet another wave of lockdown, it’s imperative that you meet your customers' needs to ensure business continuity.   

Designed specifically for the digital age, Eggplant can easily scale to accommodate emerging trends and the business opportunities among them. Allow us to be the testing partner you need to inspire this change, delight your customers, and optimize resources throughout the organization. 

Try Eggplant for yourself today.