Eggplant Blog

Alex Painter

Having worked for a number of years in marketing and web development, Alex joined Eggplant as a web performance consultant, helping organizations deliver faster, more reliable online experiences. He is now Eggplant's product marketing director.

Recent Posts

The Forgotten Factor in Conversion Rate Optimization

2/27/19 / by Alex Painter posted in Web Performance, real user monitoring, Real Customer Insights, performance analyzer, marketing, conversion rate optimization


Any marketing campaign is only as strong as its weakest link.

No matter how effective ads, emails, and landing pages are, they depend on the rest of the conversion funnel for success.

And one often-overlooked factor in conversion rate optimization is speed.

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Why Performance Matters: 1 Thing Every Marketer Should Know about Web Performance

2/7/19 / by Alex Painter posted in Web Performance, real user monitoring, Real Customer Insights, marketing


The web performance world is all about delivering better, faster online experiences. And from the outside, it can all look very technical. It’s niche, specialized. It’s technical people tinkering with code.

But it’s important not to lose sight of the ultimate business goals. Most of the time, we’re helping organizations to make more sales. And that makes it something that marketing departments should care about.

So we thought we’d highlight a few things about web performance that we think every marketer should know.

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To Err Is Human - the Security and Privacy Benefits of Robotic Process Automation

1/29/19 / by Alex Painter posted in digital automation intelligence, intelligent testing, robotic process automation, RPA


People make mistakes. Human behavior so often falls short of ‘expected standards’, it begs the question why we hold ourselves to such standards at all. Too often, we build systems and processes on the implicit assumption that the people using them will be rational, infallible, and consistent. Of course, the truth is that most of us are anything but.

Our general fallibility is obviously closely tied to AI and test automation. Automated testing is immune to the unintentional biases and lapses in concentration that affect human testers.

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Better User Experience Testing

1/22/19 / by Alex Painter posted in Performance testing, digital automation intelligence, intelligent testing, Eggplant Release Insights


The purpose of software testing has been steadily shifting from ‘does it work?’ to ‘does it deliver the required business outcomes?’, with an increasing focus on end-user requirements. It’s no longer enough to rely on metrics such as x% of tests passed. Now we have to understand the impact on the people using the product and the wider implications for the organization. There is a need to bridge that gap between meeting testing objectives and actually meeting customer expectations.

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Why You Need Synthetic as Well as Real User Monitoring and APM

1/15/19 / by Alex Painter posted in User Experience, synthetic monitoring, website performance, Monitoring Insights


Is your website meeting KPIs for speed and availability? Are key user journeys working as they should? Is your website’s performance now the same as it was this time yesterday? Are you sure? How can you tell?

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How to Maximize Revenue by Delivering Ad Content Fast

12/6/18 / by Alex Painter posted in Web Performance, website performance, performance analyzer


Most of us who care about web performance do so because we care about delivering good user experiences.

But the business cares about other things too.

For media owners, advertising is a critical source of revenue. And if getting editorial content in front of end users is paramount, then delivering ad content fast has to be a close second.

However, a reliance on third-party code and content outside of your direct control can make this challenging.

Here are a few common issues, together with some suggestions on how best to deal with them.

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Are the World's Top Websites Fast Enough?

11/15/18 / by Alex Painter posted in website performance, Real Customer Insights


At Eggplant, part of our business is about helping organizations to deliver fast websites that deliver great customer experiences. To do that, we measure those experiences through solutions such as Monitoring Insights, Performance Analyzer and Real Customer Insights.

Definitive web performance league tables

We’re using Performance Analyzer to track home page speed for top websites in a range of sectors and publishing the results in daily league tables called the Digital Experience Index.

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Three Essentials for Your Website's Peak Trading Period

11/6/18 / by Alex Painter posted in Load testing, Performance testing, website performance, Real Customer Insights


Many website owners are gearing up for their busiest time of year, with preparations well under way for the pre-Christmas rush.

Part of this means making sure the website is up and running throughout the peak period.

But it’s not just about availability.

Here are some essential steps to help you make sure your website delivers the best possible experience when it matters most.

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How Ticket Sales Broke Barriers for Glastonbury 2019

10/11/18 / by Alex Painter posted in Load testing, User Experience, Performance testing, synthetic monitoring, website performance, Monitoring Insights


Glastonbury remains the most in-demand UK festival so it’s no longer a surprise to see the website crash on mainstream ticket-release day. The 2019 event sold out in 30 minutes, with a record number of people trying to buy tickets.

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Optimize Online Bookings in the Travel Sector to Delight Customers and Drive Revenue

8/20/18 / by Alex Painter posted in User Experience, Performance testing, User experience testing, Web Performance, user journey, customer experience optimization, Real Customer Insights, Customer Experience Insights, business outcomes, Eggplant Release Insights, business KPIs


Providing an amazing customer experience is critical in the travel and hospitality sector. Competition is fierce and consumers are fickle. If one website fails to deliver a slick, easy-to-use online interface, an alternative is only a couple of clicks away.

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